By Caroline Quinn, Founder & Chief Marketing Strategist, Quinnovative Marketing Whether you’re starting a new business or you have an existing one, you need marketing to keep it top of mind with your customers and prospects. But with everything you have to deal with as a business owner, just the thought of creating a marketing plan can feel overwhelming. Many business owners I’ve met tend to fly by the seat of their pants when it comes to marketing, trying random things and wondering why nothing seems to work. So where do you begin? What should you focus on? How will you know that your marketing is actually working? This guide will walk you through the process of creating a strategic marketing plan that’s designed to achieve your goals and help your business grow. Will it take time to put this together? Yes. It’s important to take the time to really think this through on the front-end. When you do, the reward will be a focused plan that takes the guesswork out of what you should be doing with your marketing. And going forward, you’ll just need to update your plan rather than doing the whole thing over again. One thing to keep in mind: a good marketing plan is designed to be flexible. Things can change and new opportunities can come up that you weren’t expecting. It’s ok to make adjustments as you go along, as long as they support your goals This marketing plan guide has 5 sections:
Let’s go over each one.
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Atlantic Mechanical is currently working on a diverse array of projects such as a new Roche Bros supermarket, Trade Roots Laboratories, and a new SpOt bakery. We have been working closely with our friends in the hospitality industry to assist our restaurant partners with getting back to “business as usual”, or “normal business operations” as soon as possible. We have worked diligently with this industry to help the restaurateurs that were open during these most difficult times while now re-opening those businesses who had been shut down. One area that has not suffered as bad as some others are our local breweries. We have been working with area business owners to expand their businesses by adding and upgrading refrigeration and HVAC capacities, along with custom maintenance plans that keep their equipment running at peak efficiency while extending their useful life and identifying issues before they become expensive problems. Our maintenance programs are tailored to each facility and are a proven investment. Within a year’s time, under unprecedented circumstances, Gratta Property Management was also able to construct, build, and complete a brand new 42-unit apartment complex, combined with an underground garage and a new café, Fuel America, situated on the ground floor, in the district’s bustling Weymouth Landing. As Gratta Property Management is also the Owner of Atlantic Mechanical, Atlantic installed all the state-of-the-art HVAC systems incorporated into the interior of this fabulous building. As spring arrives and the building is now almost 100% occupied, this project is bound to be a welcomed addition to the Landing’s history. A satellite refrigeration compressor station for a major grocer on the South Shore was completely designed, fabricated, and installed by craftsmen from Atlantic Mechanical. The handsome control panel was fabricated in our shop and the custom mounting framework was built on-site. Prior to this installation there was a problem with the existing compressors where they could fail under certain high demand conditions and this new station has added capacity and redundancy to the system and greatly reduced the risk of failure. With Atlantic Mechanical, you will find a complete service and installation provider with the goal of maintaining lasting relationships long after the completion of any project. With Atlantic Mechanical, you will acquire an experienced business partner, not just a vendor. We are tomorrow’s solutions for today’s environment. Whether it’s complicated, state of the art systems or multi-unit residential, Atlantic Mechanical leads the market in expedience, cost, and expertise. HVAC • REFRIGERATION • 24 HOUR SERVICE & SALES AtlanticMechanical.com • 781.331.1009 Ellis Realty Advisors an Interview with Dave Ellis Founder and Managing Partner, Dave Ellis, sat down for a quick Q&A on the eve of the Ellis Realty Advisors 3-year business anniversary. He provided insight into launching the company, building a team, the strengths of the South Shore, and the benefits of being a member of the South Shore Chamber of Commerce. Q - What surprised you the most in your first three years? I’d say how excited I was, and how excited other people were about the launch of Ellis Realty Advisors. I didn’t know what kind of reception we would get, from the market, different brokers, peers, clients. When we launched I had some reservations. Did I make the right decision? Does this make sense? But as I started to hear people’s excitement, I was very encouraged. Q - Every company has a 5 year plan, and we’re just about in the middle of E.R.A’s 5 year plan, what are you looking to accomplish next? I think it’s a balancing act, we want to grow in all directions, expand our different business lines that support our brokerage, and expand on our team’s strengths. But we also want to continue building relationships within our community, and adding value to the communities we live and work in. I want to continue building relationships with non-profits, and other organizations that are striving to do good in the world. Company culture is also a focus. I’ll never tell you I know everything about something, I’m always trying to learn and educate myself on different things, and that’s the culture I hope to foster within the company, one that supports learning and growth. Q - What do you focus on when building a team of agents? The way I view building a team is similar to building a team in sports or other organizations that foster teamwork. I think it starts with a little bit of competition, we are in a competitive industry after all. I want agents that genuinely want to be the best they can be, and believe they can do better than the competition, but that’s not everything. They also need to have respect for each other, and collaborate. One person isn’t going to take the ball and score on their own, everyone is going to rely on each other. You also have to have good communication with your team to maintain that, offering praise and constructive feedback when you need to. It goes back to that learning mentality, if you’re a team of know-it alls, you’re not going to grow and solve the problems you’ll collectively face. Q - What advice would you give to other businesses that are looking to ramp up? I think the best way I found to grow was relying on advisors to help steer me in the right direction. Getting advice from people who have the experience helped me confidently make certain decisions, and take certain actions that I otherwise might not have thought of. Whether it’s from a CPA, an attorney, a business coach, a life coach, commercial real estate broker, you name it, you should always be asking how we can do better. And once you have gotten better, I’ve found that you don’t stop asking yourself that question. Q - How has being a South Shore Chamber of Commerce member helped with your business? Relationships and economic development. It’s a fantastic medium to find like-minded professionals, which is always important. Especially as a business that’s tied to economic development, and tied to what’s going on in the communities around us. It’s also a great sounding board for various initiatives taken by the people in the community. I credit a lot of my success and growth as a business owner to the South Shore Chamber because I was able to make really strong connections and friendships through the chamber. Ellis Realty Advisors is a leading provider of real estate services on the South Shore of Massachusetts. Ellis Realty’s team consists of multi-disciplined commercial real estate professionals specializing in a range of services for tenants, owners, investors and developers. 50+ Years
Verizon Communications (75) Quincy Mutual Group (75) Bank of America Merrill Lynch (59) 40+ Years Thayer Academy (49) The Driscoll Agency, an Affiliate of Cross Insurance (48) National Fire Protection Association (43) South Shore REALTORS, Inc. (43) 30+ Years The Lombardo Companies (39) Atlantic Pratt Oil Co. (36) 20+ Years Blue Cross/Blue Shield of Mass., Inc. (26) Hull Nantasket Chamber of Commerce (25) Atlantic Elevator Service (25) Eye Health Services - Quincy (21) 10 - 19 Years Phillips Candy House (19) Kelly Landscape (19) Cohasset Kennel (18) South Shore Staffing (17) TD Bank (17) Baystate Benefit Services, Inc. (16) Archdiocese of Boston (12) ServiceMaster South Shore, Inc (11) RogersGray (11) MILTONS - The Store for Men (11) Ruberto, Israel & Weiner, P.C. (10) AFC Urgent Care (10) Overhead Door of Boston (10) WIT SAL Inc. (10) Linden Ponds (10) 1 - 9 Years Prime Motor Group (9) Corcoran & Associates, PC (9) Health Express (9) Highland-March Workspaces (9) Players Sports Bar & Grille (8) Northeast Insurance Solutions (8) The Quarry Restaurant (7) See Plymouth (7) Quincy Asian Resources (7) Jac's Café (6) Nielsen, McDonough & Company, LLC (6) Eastern Commercial Properties (5) Proven Behavior Solutions, LLC (5) FP Giglio Properties (5) McDonough Paving (5) Our Sales Coach (4) Bay State Community Services (4) Triangle, Inc. (3) HarborOne Bank (3) Law Office of Paula M. Bagger LLC (3) Dentists of Hanover (3) Neptune Cremation Service (3) Rasky Partners (3) Timberline Communications (3) Stonehill College- Office of Graduate Admission (2) DJ Sullivan Collision Center (2) OMNI Resource Management, Inc. (2) Hull Times Media Group, Inc. (2) Elliott Physical Therapy (2) Lucca South Shore (2) Brookdale Quincy Bay (1) Glow Beauty Boutique (1) Joyce Consulting Group, P.C. (1) RND Consultants, Inc (1)
Here are some tips we give our clients:
The bottom line is to get back to the basics of why you started your business, and ensuring purpose and mission are congruent. Want to learn more about 3MentorAdvisory? Contact Jacqueline Collins today! Provided by Brendan Collins and Nan O’Neill of Murphy, Hesse, Toomey, & Lehane, LLP The Biden administration’s pledge that the federal government will take a more hands-on approach to curbing new COVID-19 infections is now taking shape in various executive agencies. One such agency is the Occupational Safety and Health Administration (OSHA), which is the agency tasked with ensuring safe working conditions for American workers. The Biden administration has called on OSHA to further help identify risks of workplace exposure to COVID-19 and to determine the appropriate control measures to implement.
I. President Biden Issues Executive Order on January 21, 2021 to Protect the Health and Safety of Workers from COVID-19 In an Executive Order dated January 21, 2021, President Biden called on OSHA to perform a variety of COVID-19-prevention assignments. These assignments are helpful clues of what may be to come with regards to workplace safety requirements in relation to COVID-19. President Biden’s assignments include the following:
Thank you to Derby St. Shops for their continued support and Partnership.
Welcome to new members, MetLife Auto & Home - Lisafrancesca Souza and Bearingstar Insurance Agency! Members who celebrated their Chamberversary this week! Member news stories:
New jobs posted on the Job Board! Upcoming Events: 1/28 :40 with Forman featuring Susan O'Day, President, A.W. Perry 1/29 NPO Annual Meeting (for Non-Profit members only) 2/05 Kitchen Spotlight with Chef Greg Jordan, The Quarry Restaurant 2/16 Coffee Connections Did you see this week's Front Doors featured on our social media? SSCC members - send us your front door! 40+ YearsFairing Way & Dwyer Home (56) Work Inc. (54) South Shore Stars (47) Williams Energy (44) Campanelli (42) Colliers International (42) 30 - 39 YearsQuincy Memorials, Inc. (39) Herbert W. Raymond & Son, Realtors (38) Hancock Electric Motor Sales & Service (36) Agnitti Insurance Agency, Inc. (34) Quint's House of Flowers (32) 10 - 20 YearsF.R. Mahony & Associates, Inc. (29) Boston Textile Company, Inc. (25) Campbell Properties (24) In Sync Centre of the Arts Dance & Music Schools (20) Pfautz Consulting Group (17) Elite Envelope & Graphics, Inc. (16) Partners Technology (16) Framers Edge (12) Brookline Transportation Co., Inc. (11) Blue Hills Spring Water Co., Inc. (10) 1 - 9 YearsSTV Incorporated (9)
Boston Chinatown Neighborhood Center, Inc. (8) Spaulding Rehabilitation Network (8) Toll Brothers, Inc. (8) United Way of Massachusetts Bay (8) Cape & Plymouth Business (7) Grow Associates, Inc. (7) Derby Street Shops (6) Tufts Medical Center (6) BaneCare Management (5) Pilgrim Skating Arena (5) Spark Technologies LLC (5) Turner Medical Group (5) Arthur Murray Dance Center (4) The Residences at Great Pond (4) ServPro (2) Bridgewater State University (1) Thank you to Rockland Trust for their continued support of South Shore 2030 and the Housing Initiative. Welcome new members, The Cabinetry and Old Colony Elder Services! We released our 2020 Recap for South Shore 2030 this week. Download it here! Welcome to our newest Executive Committee members, Rich Fernandez, BID-Milton and Bonnie Simmons, Citrin Cooperman. Did you miss these blogs? - Zoning Reform Passes in the Legislature - Happy Chamberversaries! - Guest Blog from Murphy, Hesse, Toomey & Lehane, LLP: Unpacking the Federal Stimulus Package’s Direct Payments We're happy to announce these early supporters of our 2021 programming - 3Mentor Advisory, Brigham Health, Hollywood Agency, and MountainOne Bank. Don't miss the opportunity to become a sponsor or underwriter this year! Read more about offerings here! Upcoming Events: 1/20 Housing on the South Shore: Water/Wastewater Capacity 1/29 NPO Annual Meeting (for Non-Profit members only) 2/05 Kitchen Spotlight with Chef Greg Jordan, The Quarry Restaurant Did you see this week's Front Doors featured on our social media? SSCC members - send us your front door! |
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