How and when did the company get started? It was March of 1998 when Jim Farrell opened the doors to PRfirst. With a career that included editor and publisher of two weekly newspapers on the South Shore of Massachusetts, and vice president of a public relations firm, Jim’s solid reputation as a journalist and public relations specialist was well established. Starting with just a handful of accounts – several that remain as clients to this day – it didn’t take long for Jim to build a customer roster that represents a wide range of industries, from financial institutions to health services, property management companies to construction/architectural firms. What products or services do you offer? Public relations campaigns, comprised of strategies such as press releases, thought leadership articles, interview opportunities, organizational profiles, and events including ribbon-cuttings and anniversary celebrations. What’s the one thing your business is known for, over your competitors and why? Four of us came from the newspaper/journalism/ publishing world prior to PR, so we understand the difference between news and advertising – which greatly benefits our clients. We’ve been told by many writers and editors, “You really understand our industry.” Tell us an interesting and fun tidbit about your business. We work with a wide range of clients, which provides us the opportunity to help promote really good people making a difference throughout the South Shore and beyond. Additionally, we learn a lot of fun things about a wide range of industries and services along the way! Why did you decide to become involved with the Chamber? The chamber is completely dedicated to making the South Shore a better place to live, work, and play every day! That is a mission we are proud to contribute to and an organization we are proud to be a part of! 
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