By Caroline Quinn, Founder & Chief Marketing Strategist, Quinnovative Marketing
Whether you’re starting a new business or you have an existing one, you need marketing to keep it top of mind with your customers and prospects. But with everything you have to deal with as a business owner, just the thought of creating a marketing plan can feel overwhelming. Many business owners I’ve met tend to fly by the seat of their pants when it comes to marketing, trying random things and wondering why nothing seems to work.
So where do you begin?
What should you focus on?
How will you know that your marketing is actually working?
This guide will walk you through the process of creating a strategic marketing plan that’s designed to achieve your goals and help your business grow.
Will it take time to put this together? Yes. It’s important to take the time to really think this through on the front-end. When you do, the reward will be a focused plan that takes the guesswork out of what you should be doing with your marketing. And going forward, you’ll just need to update your plan rather than doing the whole thing over again.
One thing to keep in mind: a good marketing plan is designed to be flexible. Things can change and new opportunities can come up that you weren’t expecting. It’s ok to make adjustments as you go along, as long as they support your goals
This marketing plan guide has 5 sections:
Let’s go over each one.