ROCKLAND, MA AND ALEXANDRIA, VA, ISSUED AUGUST 31, 2022… The South Shore Chamber of Commerce has been named one of three Communications Excellence Best In Show winners by ACCE, the Association of Chamber of Commerce Executives. ACCE is the leading national association for chambers of commerce and economic development organizations representing over 1,600 members, and more than 9,000 industry professionals.
The South Shore Chamber of Commerce initially won the 2022 Award for Communication Excellence for “Overall Best Campaign” for their Hello! South Shore campaign. Hello! South Shore is a regional destination marketing campaign that was created and designed to assist the regional recovery from the economic impact of COVID-19. After receiving a Regional Pilot Project Grant through the Massachusetts Office of Business Development, the Chamber partnered with local towns, businesses, and organizations to create a series of excursions that ran throughout the summer. The excursions were designed to spotlight arts, culture, history, outdoors, food, shops, recreation, holiday events, farmers’ markets, and neighborhoods across the South Shore.
The campaign was the first to formally promote the South Shore region. It’s companion website www.hellosouthshore.com encouraged 600,000+ residents to think of “local” as more than their own neighborhood or town and promoted broader exploration. This was accomplished through an exciting and robust marketing campaign—launched in less than six weeks— spotlighting discovery and the many excursions across the 25 cities and towns the chamber represents. The Chamber enlisted local business members for campaign creation including logo and creative development as well as media placement. The campaign launch spanned three months during the summer of 2021 with 125 unique communications produced and delivered through email, radio, social media, billboard, magazine, and other forms of media. The website, www.hellowsouthshore.com, is still very much the hub for all the excursions and places to visit in the region.
As a result of this groundbreaking campaign for the South Shore Chamber, Hello! South Shore reached nearly a million impressions in just 13 weeks. The project also provided countless local businesses, organizations, and events the much-needed support they deserve as they recover from operational losses due to the pandemic.
The Best In Show Award was announced live at the ACCE Annual Convention held July 27 in Indianapolis. The Hello! South Shore campaign competed against major metro chambers and regional chambers in 3 other award categories including Digital Media, Website, Print & Electronic Publications.
“Effective communications and storytelling are crucial to supporting a chamber’s mission and showcasing its impact,” said ACCE President & CEO Sheree Anne Kelly. “The South Shore Chamber of Commerce’s innovative efforts to help drive engagement and make a difference in the region it serves are inspiring and very deserving of this recognition.”
“Looking ahead and beyond recovery, the Hello! South Shore project is directly linked to our larger economic and community development goals as part of the South Shore 2030 Plan,” explained Peter Forman, president & CEO of the 121-year-old chamber. “If you’re thinking about a campaign to brand your region, think local. Marketing the assets of your community to outsiders falls flat if the local businesses and residents don’t recognize and value those assets first.”
A panel of communications and marketing professionals from ten U.S.-based chambers of commerce evaluated entries submitted for this year’s competition. Entries were organized by category — based on the chamber’s annual revenue. Judges presented 13 Awards of Excellence and three Best in Show awards.
About the South Shore Chamber of Commerce
The South Shore Chamber of Commerce is the largest, not-for-profit business organization in the region and holds a 5-Star Accreditation by the U.S. Chamber of Commerce. Funded by members and partner businesses for over 120 years, our mission is to cultivate a stronger South Shore economy by encouraging a robust and diverse business climate; and by supporting the local members and communities we represent. We know when businesses succeed, our communities succeed. To learn more, please visit www.southshorechamber.org or call 781-421-3900.
About the Association of Chamber of Commerce Executives
Association of Chamber of Commerce Executives (ACCE) is the professional society supporting the people who lead local, regional, statewide, and international chambers of commerce and related business and economic development organizations. Our membership includes more than 1,600 business/civic organizations worldwide. We provide our members with information resources, thought leadership, education programs, original research, benchmarking, retirement security, and access to a network of peers. For information, visit www.acce.org.
Special thanks to all the local businesses and organizations that participated in
Alba on 53
The Artisan Pig
Barrel House Z
Black Tie Barber Shop
Braintree 4th of July Committee
Captain John Boats
The Company Theatre
Derby Street Shops
East Coast Printing
edible South Shore
Gerard's Turkey Farm
Glow Beauty Boutique
Hull Lifesaving Museum
Inn at Scituate Harbor
Island Creek Oysters
Leone Marketing Solutions
Liv Creative Cuisine
Lucca South Shore
Main Street Media Group
Marshfield Community Media
Mono Mono Boutique
North South River Watershed Association
Off the Wall Kidz
Olde Salt House
Peace N Quiet Sailing Charters
Players Sports Bar & Grill
Plymouth County Development Council
Quincy Farmers Market
The Red Lion Tavern
Salty Harbor / 3 N 3
Salty Whale Cohasset
Sand & Water
Sandpaper Factory Goods
The Sandpiper Company
Sarcastic Swine BBQ
Second Wind Brewing
Slacktide Coffee Roasters
South Shore Arts Center
South Shore Conservatory
South Shore Home Life Style
South Shore Music Circus
South Shore Pottery Shop
Stars on Hingham Harbor
Starland Sportsplex & Fun Park
Stellwagen Brewing Company
Three Buoys & a Mermaid
The Tinker's Son
Uva Wine Bar
Vela Juice Bar
The Weathervane Golf Club Tavern
If you missed it, you’re in for a treat. We have a recap below AND a “must see” list of places to visit on the South Shore this summer, crafted by your fellow Chamber members! See below for list.
We are suggesting a break in tradition for 2021 regarding the Chair, First Vice-Chair and Immediate Past Chair. These are normally only one-year terms. We are asking Renee McInnes, Deirdre Savage and Jim Dunphy to continue their current positions next year. The Chamber’s year is not very different than what many of our members have gone through. We have not stopped. We have made progress on several fronts and found new ways to serve members. It has been a year of quick adjustments with some projects and programs being put on hold until more normal operations can resume. To move through the remainder of the COVID era while keeping focused on our strategic plan the Executive Committee, Board and management feels it is better to keep those three positions in place for next year. We appreciate all three agreeing to that plan.
Nominated as Officers for terms ending December 31, 2021
Chair – Renee McInnes , NVNA and Hospice
Vice Chair – Deirdre Savage, Blue Cross/Blue Shield of Massachusetts
Treasurer – Michelle Hatch, PozerskiHatch & Company
Immediate Past Chair – James Dunphy, South Shore Bank
Cate Adams - Eastern Bank
Richard Fernandez - Beth Israel Deaconess – Milton
Joseph Gratta - Atlantic Mechanical
David Robinson - Ruberto, Israel & Weiner, P.C.
Bonnie Simmons - Citrin Cooperman
Nominated as Directors for terms ending December 31, 2023
Kaitlin Clifford – Jack Conway & Company
Nancy Curry – Envision Bank
Jack Connell – Eastern Nazarene College
Brian Molisse – Molisse Realty Group
Kathryn Murphy – Murphy, Hesse, Toomey & Lehane LLP
Mark Olivieri – The Patriot Ledger
Andrea Pyke – Friendship Home
Brian Renstrom – BlumShapiro
Frank Zona – Zona Salon
To learn more about this U.S. Chamber program, please view their press release here.
Thank you to Rockland Trust, O’Connor & Drew PC, National Fire Protection Association, and South Shore YMCA for their continued support of the Partnership program.
We held our first Coffee Connections of the year at NVNA and Hospice last week. NVNA will be celebrating their 100th anniversary this year!
Leadership South Shore Alumni Event at Soundcheck Studios in Pembroke. A mixed group of 40 from the alumni and current cohorts got together to network and share best practices around leadership qualities and ways to navigate challenging situations.
Check out our Facebook social impact campaign , #LeapOfKindnessDay, to support our NPO Group members. What will YOU do with your extra day?
Peter caught up with Congressman Lynch this week and they are working on a convenient time for him to address the Chamber.
Peter was in DC over the weekend through Tuesday for some meetings with the U.S. Chamber. He had a chance to visit the National Museum of African American History. Timing was nice as he just finished The Warmth of Other Suns about the Great Migration of African Americans from the South to the North from the World War 1 era up to the 1970’s. He recommends both. If you go to the museum though give yourself several hours – there is a lot to see and read.
Courtney attended a lunch in Boston’s Seaport with new Massport CEO, Lisa Wieland. She talked about the importance of connecting with the business community and provided some updates on existing projects and the authority’s strategic initiatives moving forward. Did you know that if you take the water taxi (think Hull or Hingham) to the aiport, you can get a “ticket to skip” to the front of the security line at Logan? Check it out!
Hull is moving forward with a development strategy around the DCR Park and Carousel. Peter attended a meeting of the Board of Selectman and various local committees to hear a presentation on the plan. It is a solid plan that makes sense. He’ll be posting some more information on the website next week.
Leadership South Shore Class of 2020 attended Economic Development Day on Tuesday, January 28. First stop was hosted by Conway Country in Norwell. Rich Beal, CEO of A.W. Perry gave a presentation update on commercial and housing. New owners of the Plymouth & Brockton Bus line, Win Sargent and John Cogliano, provided an update on their plans to innovate and growth the P&B Bus routes. Current cohort members gave updates from their perspective development roles including Lisa Berardinelli from Hanover Crossing/PREP, Curtis Webb from Bristol Bros. Development, Patrick Brady from Cornerstone Realty Capital, Bill Kingdon from Ellis Realty, and Tom Osuch from South Shore Bank. Second stop took the 25-person cohort to Rock Solid Tops fabrication and design showroom in Pembroke. Final stop of the day was a bus tour led by Rich Beal of Union Point in South Weymouth.
Peter had a chance to sit down with some relatively new leaders on the South Shore. Dr. Lily Hsu, the new President of Labouré College in Milton who also had a chance to meet our Board. Dr. Joe Froliks is leading New England Quality Care Alliance in Braintree. While at the NPO Group meeting I had a chance to meet Michael Rodrigues the new President of New England Village and look forward to sitting down with him in a few weeks.
He also joined our Economic Development Chair, Rich Beal of A.W. Perry at a forum with the Secretary of Transportation to hear some of the progress and challenges around transportation. Our own Transportation Advisory Group will be launched soon.
Peter will be in Washington next week for some meetings but back in time for our Economic Forecast 7:44 breakfast on Thursday.
Eight new members attended the member orientation, Navigating the Chamber, on Thursday. Next Navigating the Chamber is March 11.
Three winners of the EAT South Shore gift cards are Whitney Knight, Brian Murray, and Martine Taylor! Thank you to all for completing our 2020 Membership Programming Survey!
Speaking of EAT South Shore, the advisory team met to talk about events for this year. We have some fun, different things in the works (as well as the last Hogtoberfest – October 1st!) Our first event will be the Cohasset Frozen Stroll. We will stop by Red Lion Inn, Lenny’s Hideaway, and Bia Bistro! Limited spots available.
- Thank you to Abington Bank, Bay Copy, Curry College, Eye Health Services, FireKing Baking Company, Murphy, Hesse, Toomey & Lehane LLP, Rockland Trust Company, Ruberto, Israel, & Weiner, and South Shore Health for their continued support of the Chamber, our initiatives, and programming.
- SAVE THE DATE! Registration is open for our 3rd annual South of Boston Summit. We’re excited to be partnering again with New England Real Estate Journal. Join us on March 5th to get updates and the inside scoop on commercial, residential and mixed-use projects from around the region. Tickets and sponsorship opportunities are available. Contact Courtney for more information about becoming a sponsor.
- Interested in learning more about our work on housing? Our 2019 Housing Initiative Year in Review Infographic is now available. We met with 235 business leaders and professionals, 55 local officials and community leaders, endorsed 12 projects and town initiatives and much, much more. We’re working hard to address the region’s housing shortage and to get our business community involved and engaged in this very important conversation. It’s a critical piece of our larger economic and community development plan. More information is available at www.southshore2030.com.
- Have you updated your member listing yet this year? Start the new year right by making sure the information you're giving to over 10,000 visitors a month is correct!
We had a special visitor in the office - Courtney's baby, Elle!
- Thank you to A.W. Perry & blumshapiro for the continued support of the Chamber, South Shore 2030, and our programming.
- Welcome new members, South Shore Select and Merchant Cost Consulting!
- New jobs have been posted on our Job Board - be sure to check it out and if you're hiring, post your own. It's free to members.
- Leadership in Action has started planning for its annual event for local high school girls. If you are interested in being on the working group which runs from January - May, email Heather.
- The Human Resources Group Advisory Team held their first meeting of the year and its focus was programming. Save the Date: 2/27 HR Networking After Hours; 3/26 HR Roundtables; 4/16 Employment Law Update; 6/10 HR Hot Topics.
Our newest directors to the Board!
From left to right: Patrick Waters, Abington Bank; Mark Dow, O'Connor & Drew P.C., P.C.; Shawn King, Eye Health Services; Peter Forman, SSCC; Renee McInnes, NVNA and Hospice; Andrea Pyke, Friendship Home, and Jeff Cronin, Brewster Ambulance Service.
In addition to her NVNA and Hospice career, Renee has been a clinical case manager at Tufts New England Medical Center and a clinical liaison for New England Sinai Hospital.
Since 2016 Renee has served on the Executive Committee of the Board of Directors of the South Shore Chamber of Commerce. She also serves on the Board of Home Care Alliance and is an Executive Committee member for the Visiting Nurse Association of New England. She also serves on the National Association of Home Care Advocacy and Government Affairs Council. An RN, she is currently pursuing an MBA and is a graduate of the Suffolk University Emerging Leaders Program and Harvard Business School’s Leadership for Senior Executives Program.
What is your favorite thing about your career?
As CEO of an innovative non-profit home health and hospice agency, I am honored to lead an organization that provides much needed services for our patients, in particular, at the end-of-life. The increased use of technology supports patient satisfaction and quality for our patients. The mission remains the same, to care for our patients and the community with the best quality of care possible. As a nurse, the staff and patients inspire me every day with their compassionate stories of healing and support. The generous donors also inspire me, without them, the Pat Roche Hospice Home would not remain viable to provide the charitable care that is needed for so many.
As our 2020 Chair, what is the one thing you are most looking forward to/hoping to achieve?
As 2020 Chair, my goal is to consistently message to the south shore community the value of the Chamber. Not only for South Shore businesses, but for housing, work force development and our regional economy. I want the business community to understand how the important work they do supports all of us who live and work here. Another goal is to increase the engagement of the Board members to support the strategic initiatives.
What was the last great book you read? Movie/TV show you watched?
I recently read The Moment of Lift: How Empowering Women Changes the World by Melinda Gates. Her messages are about inclusion, connection, empathy, education, and most importantly not judging others’ cultures and values. She urges readers to help educate women to achieve what is important to them, resulting in their highest quality of life.
She can be reached at email@example.com.
:40 With Forman
EAT South Shore
Featured In The Press
Hello South Shore
Leadership South Shore
Meet Our Members
South Shore 2030
SSCC Education Foundation
Water & Wastewater
Women In Business