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Do you understand:
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What business results can reasonably expect to accomplish through social networking sites?
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Which types of social media are most relevant for your business?
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What kind of investment you'll need to make?
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How to prioritize your social media activities so you can participate in a consistent, meaningful way?
In this workshop, we will dig into some leading sources of social networking - LinkedIn, Facebook, Twitter, and YouTube - and discuss specifically how to gain the greatest visibility and leverage on each site for business success. You will also get some specific examples, instructions and Dos and Don'ts for creating and maximizing your social networking pages.
Workshop Presenter:
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Susan LaPlante-Dube, Principal
Precision Marketing Group
Precision Marketing Group was founded in 1999 to work with companies to help them define their value so they can sell their products and services more easily – and make more money. Susan is committed to helping her clients achieve exceptional business results, some clients have cited as much as a 300% growth in their business. Susan has worked with numerous start-ups in a range of industries. She has been published in Women’s Business Boston, Entrepreneur.com and the Boston Business
Journal; and cited as an expert in numerous publications including Entrepreneur, Manufacturing Systems, US News and World Report, and InfoWorld.
Susan brings an extensive training background to all her presentations. She has spoken with audience’s world wide on a range of topics and was invited to be one of Office Depot’s featured speakers in the Web Café series.
Susan holds a Bachelor of Arts in Organizational Communication, a Bachelor of Science in Business Administration, and has taken post graduate courses in Training and Development. She ison the Board of Directors of New England Women Business Owners - holding the position of Immediate Past President.
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